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Excerpt: I'm looking at the latest Search Marketing Standard, and it exceeded my expectations.  No, that's not just because I'm in it :)Anyway, I'm pulling out a few gems from the magazine as a whole and posting it here.  My comments are denoted by italics:0. My unabashed recommendation to avoid those ugly deformed-looking beasties of dynamic URLs.  I focused a bit too much on the SERPs aspect of the URL, so I elaborated on it here.  For one, key phrases in URLs function as the sole call to action when the URL is also used as the actual anchor text –…

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