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SEO Egghead Consulting Group is a web development firm dedicated to creating custom, search-engine-optimized web site applications.

We specialize in eCommerce and content management web sites that not only render information beautifully to the human, but also satisfy the "third browser" - the search engine. To us, search engines are people too.

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Nov 23
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Author:
Jaimie Sirovich

Here's some "oven roasted turkey" just for you:

The rest of us get to eat real Turkey.  Sinners!

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Nov 21
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: Text Link Ads was acquired by an advertising agency, MediaWhiz, a few weeks ago.  That company, in turn, is wholly owned by an uber-boring-sounding private equity firm, Lake Capital.  OK.  So, why does this boring information mean anything to you?It means a few things.  It validates that text link advertising, much to Google's chagrin, is an ethical approach to advertising.  I always believed this.  And I seriously doubt a "portfolio company of private equity firm Lake Capital" would purchase something that peddles unethical products.  This just adds to the credibility of the link advertising model.  MediaWhiz echoes this sentiment: …

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Nov 17
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: A few weeks ago, Yahoo announced its support of wildcards in robots.txt.  This week, Google, Yahoo, and MSN all agreed on a standard for sitemaps.  I don't think this a coincidence of events.  Rather, I believe it is an indication of a trend — that search engine vendors see a value in collaborating on certain issues.  Other similar examples that come to mind are NavTeQ and TeleAtlas's agreement to use a standard protocol for traffic information in navigation systems.  It's just a win-win situation for everyone. The standard looks a lot like Google's XML-based standard.  This does not surprise me,…

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Nov 16
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: No Links For You!I wrote the Wikipedia page on Link bait a few months ago — only to have it mercilessly edited and destroyed by a bunch of editors who naively see every blog as unfit to be quoted.  Let's see.  Which group actually understands the concept of link bait best?  Could it be bloggers?  Ding!  I quoted:1. Matt Cutts (http://www.mattcutts.com/blog/)2. Rand Fishkin (http://www.seomoz.org/)3. Aaron Wall (http://www.seobook.com/)4. Me in My Book (http://www.amazon.com/Professional-Search-Engine-Optimization-PHP/dp/0470100923/)In fact, the original content was based off drafts of my book.  I know blogs are sometimes full of misinformation; but in a field like search marketing, you are…

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Nov 15
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: There are a lot of idiots charlatans still out there promoting meta tag optimization services, so I decided I'd write a short list of questions to quickly weed them out.  Any decent search engine marketer should be able to answer all of these questions at least partially correctly.  I may need this list rather soon, so why not give it away in exchange for some user-feedback — and perhaps a little of something enumerated in question #4?1. What significance do the meta keywords & description tags have?Answer: The meta keyword tag is almost entirely useless, as search engines ignore it…

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Nov 14
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: Your default WordPress installation has a problem.  Your posts slowly get pushed into "pagination death" as they age; your older trusty content gets buried deeper and deeper internally.  Furthermore, duplicate content issues plague your category and main listing pages. Slowly, but surely, every old post in your WordPress blog gets buried under 50 pages of other posts.  Slowly, but surely, all of the duplicate content adds up. I saw this post on Digg.com today, and although it has merit, it doesn't dive into gory technical details like I will here.  There are really only 2 or 3 things you have…

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Nov 13
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: Dear Microsoft (cc: black hatters),If you don't fix this problem, I promise to make a sport out of getting people I don't like delisted from your index.  It's just plain irresponsible.  And the problem is compounded in scope by another defect in your product — the failure to handle redirects properly.  This one is quite embarrassing, as any site that has a successful affiliate program may be subject to an undeserved penalty.  It's not just an edge case, and it's not a sophisticated process to follow redirects, either. In short, simply by sending a bunch of links to existing URLs…

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Nov 9
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: Often, marketers want to create several variations on content for a particular URL in the interest of observing which one converts the best.  It is typically an ongoing optimization process, and many different variations may be served over time to that end.  This is called split testing.The problem with split testing is that it cannot be considered in a vacuum.  First:1. Page A may perform better than page B with regard to conversions, but:2. Page A may perform more poorly in the SERPs.Obviously, this can complicate matters, as it introduces another factor into the performance equation.  For example, if a page…

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