SEO Egghead by Jaimie Sirovich: A blog about SEO, written for nerds, by a nerd.

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Mon
26
Jun '06

Using Syndicated Content in Moderation

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Excerpt: Syndicated content is content that is authored by another source and placed on your web site under license. According to Merriam-Webster's dictionary, it also implies that a purchase of the said content occurs, but I suspect that definition will change soon. RSS (acronym: really simple syndica ...
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Mon
26
Jun '06

Why SEOs Should Use Custom Markup Languages

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Excerpt: One of the criticisms I have of many CMSes is the fact that they frequently employ lousy WYSIWYG editors. These lousy WYSIWYG editors, in turn, generate lousy HTML. And on-page factors still matter for SEO, despite our new focus on quality inbound links. Lousy HTML, that is, HTML that does no ...
1 Comment »
Fri
23
Jun '06

Guaranteed SEO; free love doll optimization

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Excerpt: I was cruising around the SEO landscape during my lunch break.  I know this is an old trick, but I just found a pretty funny example.  An SEO firm, "Only Ten Matter," offers what its founder, Joseph Smith, calls "guaranteed SEO."  He extolled the virtues of his services, and ...
2 Comments »
Tue
20
Jun '06

The Woes of Legal SEO

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Excerpt: If you actually read my little bio over on the left up there (you didn't, and I'm not so pompous as to think you care :)), you'd know I'm a white hat SEO who is currently doing some serious SEO consulting for a law firm.  I'd like to share a few things I've not ...
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Tue
20
Jun '06

Simple Cloak PHP Library

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Excerpt: Since Google has decided that cloaking, in fact, is not against the rules (not really, make sure you click that link), I have decided to post my simple cloaking toolkit written in PHP.  I cannot support this thing, so please don't bombard me with emails.  If you're very p ...
10 Comments »
Sun
18
Jun '06

Some Notes on Rel="Nofollow"

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Excerpt: I know there is some consensus on at least the "no linkjuice awarded" aspect of the nofollow attribute between all of the major search engines.  However, there are a few differences, apparently, in other implementation details.  I guess I should be impressed that they embraced th ...
1 Comment »
Sun
18
Jun '06

The Google Cloaking Hypocrisy

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Excerpt: I've been digesting this for awhile.  Barry Schwartz of Search Engine Roundtable writes that the New York Times is cloaking content in the interest of  faciliating Google "to access, crawl, index and rank content that would require a username and password by a normal Web user.&quo ...
9 Comments »
Thu
15
Jun '06

Does a Link to an Excluded Page on a Site Have any Link Value?

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Excerpt: Suppose a webmaster excludes a duplicated page on his site using robots.txt or meta exclusion, but then a user proceeds to link to it anyway.  This is one of the problems with excluding the duplicate content on a site.  More specifically, this is the method I typically use to eliminate the ...
2 Comments »