Part of Jaimie Sirovich's adventure in SEO
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Excerpt: I was just thinking that it really bothers me that some SEOs are avowed "white-hats," and don't bother with studying blackhat techniques. Not to do so is a crime of ignorance, and it overlaps with site security as well. If those honkies don't know about spamming, they won' ...
Part of Jaimie Sirovich's adventure in SEO, Duplicate Content
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Excerpt: To be honest, I'm not even sure this matters much anymore, but I thought I'd mention it. Like the issue with parameter ordering (?a=1&b=2 vs. ?b=2&a=1) I mentioned here, a slash at the end of a URL can pose a similar ambiguity problem. Fortunately, at least for non-rewrit ...
Part of Jaimie Sirovich's adventure in SEO, Viral / Link Bait
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Excerpt: Aaron Wall of Seo Book states here that many sites have no way to easily garner links naturally, despite providing a useful service or information. He cites traditional examples of link bait, like the Flying Spaghetti Monster. These are amazingly effective ways to get traffic and visibil ...
Part of Jaimie Sirovich's adventure in SEO, Duplicate Content
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Excerpt: This is a question I'm currently researching. I have never looked into it before, because I haven't really used dynamic URLs for anything visible to a search engine recently; I always use mod_rewrite these days. The question goes as follows:When designing a dynamic URL and constructing it by ...
Part of Jaimie Sirovich's adventure in SEO, PHP
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Excerpt: This neat little class can return the HTTP status code of a URL. It uses cURL to do so. Simply take the result of "parseResponseCode" and see if it's a 200. Depending on your requirements, 302 or 301 may also be a satisfactory answer, or you may want to update t ...
Part of Jaimie Sirovich's adventure in SEO
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Excerpt: I was reading through the documentation for mod_rewrite, and I noticed that "G," the gone directive sends a status code of "410," which means "gone," and not "404," which means not found. Strictly speaking there's a slight difference in meaning. I su ...
Part of Jaimie Sirovich's adventure in SEO, Duplicate Content
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Excerpt: Unfortunately, the concept of "index" pages (index.php, Default.asp, etc.), a feature since the beginning of time on the web, causes yet another duplicate content problem. If no file name in a directory is provided to a webserver, the "index" page is typically provided by d ...
Part of Jaimie Sirovich's adventure in SEO
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Excerpt: Once upon a time, in a place far away, your web server is chugging along and everything is fine. Then, all of a sudden, something terrible happens, and the database goes down. Since this is an unanticipated error condition (all of us could do better error checking ...), many pages return erron ...