Part of Jaimie Sirovich's adventure in SEO
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Excerpt: This is a technique I've seen applied to bulletin boards, but never on eCommerce sites, and I'm not sure why. Really, I'm not sure. So you have an eCommerce site, let's call it something cliche like "DiscountWidgets.com." A user types the query "inexpensive macintos ...
Part of Jaimie Sirovich's adventure in SEO, Duplicate Content
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Excerpt: This is an old topic for me; one that I feel is largely ignored by the SEM community. I asked Jake Baillie of TrueLocal at an SES conference awhile back, and he suggested that breadcrumbs are trouble when it comes to duplicate content no-matter-what, and, of course, I used to work for Barry Schwartz ...
Part of Jaimie Sirovich's adventure in SEO
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Excerpt: Here I am, minding my own business, trying to write a rule for mod_rewrite that redirects /blog/ to / so there's no duplicate content (just in case I missed a homepage link in the template -- or someone links it -- it gets redirected). And here I am discovering that Yahoo (quite lamely) do ...
Part of Jaimie Sirovich's adventure in SEO, URL Rewriting
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Excerpt: I've seen many misconceptions about mod_rewrite. I believe this is because most people in this industry know what it is, but aren't programmers, or don't understand the concepts well. First, I've seen people say mod_rewrite incurs major overhead. This may be true if you as ...
Part of Jaimie Sirovich's adventure in SEO
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Excerpt: I remember the days when search engine optimization was a black art of analyzing and improving on-page factors. WebPosition Gold was king, and people obsessed over keyword density and which HTML tags to use. The WebPosition Gold manual went so far as to recommend optimizing content for d ...
Part of Jaimie Sirovich's adventure in SEO
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Excerpt: So we all know MSN search was down on March, 6, right? And this totally sucks. But MSN bashing aside, I personally have noticed that MSN search has silently been getting better. And I expect it to get better still.Why is this?Well, 2 reasons. One, Microsoft is increasingly hi ...
Part of Jaimie Sirovich's adventure in SEO
Archived; click post to view.
Excerpt: I've been asked to write an SEO book from a technological point of view. As part of the process, I will post some of my ideas on this blog. The title is TBD, but it will be a handbook for all the common questions and concerns that a search engine marketer will have addressed entirely from a prog ...
