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SEO Egghead Consulting Group is a web development firm dedicated to creating custom, search-engine-optimized web site applications.

We specialize in eCommerce and content management web sites that not only render information beautifully to the human, but also satisfy the "third browser" - the search engine. To us, search engines are people too.

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Aug 23
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: And it's not just a patched-together port of Search Engine Optimization with PHP, either. Cristian and I did it right. The examples are programmed using typical ASP.NET design patterns, and we built reusable components for your .NET applications. So if you're an ASP.NET programmer and you need to know how to effectively use rewriting tools, implement cloaking and geo targeting, or just want a good reference, buy the book. Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO teaches you, with step-by-step coding examples: * To understand the most important criteria that influence…

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Aug 16
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: One day your traffic comes to a grinding halt. What happened? Check the index. Google may have found all your reciprocal links from i-hump-sheep.info and white-castle-coupons.biz. But it's also possible that you have been "proxy hacked." That's the term being tossed around by a few people who have been mum on it for awhile — Alan Perkins, Danny Sullivan, Bill Atchison, Brad Fallon, and a few other people that are actually exploiting this hole right now (and whom we don't know). And it's likely the reason Google (http://googlewebmastercentral.blogspot.com/2006/09/how-to-verify-googlebot.html ), Yahoo (http://www.ysearchblog.com/archives/000460.html), MSN (http://blogs.msdn.com/livesearch/archive/2006/11/29/search-robots-in-disguise.aspx), and Ask (http://about.ask.com/en/docs/about/webmasters.shtml#21) all…

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Aug 16
image description
Author:
Jaimie Sirovich

I've seen sick for awhile now, but I'll have some goodies for people later today. I've been taking some time off, vacationing, and relaxing. I should be better soon. Later today I'll have a post worth reading.

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May 4
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: Despite the fact that I dropped my YHOO shares last month (still slapping myself), I do think the idea of an MSNHoo! merger is a good one. And I don't think it's only good for MSN and Hoo! I think it's good for the search marketing industry in general. For too long, we've all heard the hackneyed response to this: "I'm in Google-Hell! I'm going to die, and my children are going to starve … " of "Well, duh, you should have diversified!" My reaction to that has always been "OK, in what?" I've been plenty of (usually small) businesses that rely…

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Apr 27
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: As you do your keyword research to find your targets, you may notice that some searchers "misspell" kung fu as "kungfu." Now, typically, search engine marketers would recommend that alternative spellings or misspellings be subtly inserted, or be used consistently on a page-by-page basis. Those solutions never sat well with me. One is definitely unprofessional — no matter how subtle, and the other is just plain annoying. Let me suggest one more hack — a better one. There's a property called "letter-spacing" in CSS, and it can be used cleverly as follows: Kung<span style="letter-spacing:-4px;"> </span>fu. The result looks just like…

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Apr 23
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: We love Google. Well, mostly. I bet you and I like our email more than Google — especially when it's mission-critical. And we'd probably be less fond of Gmail when it messes it up. I thought I would compile a list of what's wrong with Gmail lately — along with links to the evidence. You may want to bear this in mind before you switch to Gmail: Note: This is way off-topic, but this these issues have affected me personally — I thought everyone should know. Maybe "Gmail paper" is a good idea, after all? 1….

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Apr 20
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Author:
Jaimie Sirovich

Professional Search Engine Opimization with PHP is here! According to this statistic: Amazon.com Sales Rank: #4,626 in Books (See Top Sellers in Books) … only #4,625 places to go.

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Apr 18
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Author:
Jaimie Sirovich

I upgraded to WordPress 2.1 today, and one of my plugins blew everything up. Here it is revised for WordPress 2.1. Enjoy!: Download source code here <?php

/*
Plugin Name: PagerFix
Plugin URI: http://www.seoegghead.com/
Description: Makes the paging in WP more SE-friendly.
Author: Jaimie Sirovich
Version: 1.1 for WP 2.1+
Author URI: http://www.seoegghead.com/
*/ 

function pager_fix($seperator ' | '$after_previous '&nbsp;&nbsp;'
$before_next 
'&nbsp;&nbsp;'$prelabel='&laquo; Previous Page'
$nxtlabel
='Next Page &raquo;'$current_page_tag 'b')
{    
    global 
$posts_per_page$paged$wp_query;
    
    
posts_nav_link(",$prelabel,");
    echo 
$after_previous;
        
    
$numposts $wp_query->found_posts;
    
    
$max_num_pages ceil($numposts $posts_per_page);

    if ($max_num_pages 1) {

        for ($cnt 1$cnt <= $max_num_pages$cnt++) {

            if ($current_page_tag && $paged == $cnt) {
                
$begin_link "<$current_page_tag>"
$end_link 
"</$current_page_tag>";
            } else {
                
$begin_link "$end_link ";
            }
            
            
$x[] = $begin_link '<a href="' get_pagenum_link($cnt) . '">' 
$cnt 
'</a>' $end_link;
            
        }
    
        echo 
join($seperator$x);
        
    }
    echo 
$before_next;
    
posts_nav_link(",",$nxtlabel);
    
}

?> The old documentation/blog post is here.

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