Part of Jaimie Sirovich's adventure in SEO
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Excerpt: A few weeks ago, Yahoo announced its support of wildcards in robots.txt. This week, Google, Yahoo, and MSN all agreed on a standard for sitemaps. I don't think this a coincidence of events. Rather, I believe it is an indication of a trend -- that search engine vendors see a val ...
Part of Jaimie Sirovich's adventure in SEO
Archived; click post to view.
Excerpt: No Links For You!I wrote the Wikipedia page on Link bait a few months ago -- only to have it mercilessly edited and destroyed by a bunch of editors who naively see every blog as unfit to be quoted. Let's see. Which group actually understands the concept of link bait best? Could ...
Part of Jaimie Sirovich's adventure in SEO
Archived; click post to view.
Excerpt: There are a lot of idiots charlatans still out there promoting meta tag optimization services, so I decided I'd write a short list of questions to quickly weed them out. Any decent search engine marketer should be able to answer all of these questions at least partially correctly. I ...
Part of Jaimie Sirovich's adventure in SEO
Archived; click post to view.
Excerpt: Your default WordPress installation has a problem. Your posts slowly get pushed into "pagination death" as they age; your older trusty content gets buried deeper and deeper internally. Furthermore, duplicate content issues plague your category and main listing pages. Slowly, bu ...
Part of Jaimie Sirovich's adventure in SEO, Black Hat SEO
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Excerpt: Dear Microsoft (cc: black hatters),If you don't fix this problem, I promise to make a sport out of getting people I don't like delisted from your index. It's just plain irresponsible. And the problem is compounded in scope by another defect in your product -- the failure to h ...
Part of Jaimie Sirovich's adventure in SEO
Archived; click post to view.
Excerpt: Often, marketers want to create several variations on content for a particular URL in the interest of observing which one converts the best. It is typically an ongoing optimization process, and many different variations may be served over time to that end. This is called split testing.Th ...
Part of Jaimie Sirovich's adventure in SEO
Archived; click post to view.
Excerpt: Today I did a presentation for YouNeverCall in Israel. They actually started selling by cell phones, but the owner morphed it into an SEO firm as he discovered the importance of SEO in internet marketing. Israeli SEO firms are now popping up like wildfire, and many of them are consulting ...
Part of Jaimie Sirovich's adventure in SEO
Archived; click post to view.
Excerpt: By way of this post on Search Engine Roundtable, I found out that Yahoo! now supports wildcard matching for rules in Robots.txt. This is great news. Why? It's now de facto part of the standard -- as the "big three" finally all support it!This makes wildcard matchi ...
