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Excerpt: I've seen many misconceptions about mod_rewrite.  I believe this is because most people in this industry know what it is, but aren't programmers, or don't understand the concepts well. First, I've seen people say mod_rewrite incurs major overhead. This may be true if you ask apes to write your regular expressions, and all of your expressions are PT (pass through) and execute every other expression in the list, so I don't know where that came from.Then there are the …

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Excerpt: I remember the days when search engine optimization was a black art of analyzing and improving on-page factors.  WebPosition Gold was king, and people obsessed over keyword density and which HTML tags to use.  The WebPosition Gold manual went so far as to recommend optimizing content for different search engines individually, thusly creating different pages with similar content optimized with different densities and tags.Now, in 2006, that would be called duplicate content.  The s…

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Excerpt: So we all know MSN search was down on March, 6, right?  And this totally sucks.  But MSN bashing aside, I personally have noticed that MSN search has silently been getting better.  And I expect it to get better still.Why is this?Well, 2 reasons.  One, Microsoft is increasingly hiring the best people from the best schools, quite like Google.  Only a small handful of the best students (I never applied, but I'm not sure I'd make it — maybe) get interviewed, and may…