SEO Egghead by Jaimie Sirovich: A blog about SEO, written for nerds, by a nerd.

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Wed
24
May '06

Using Referers (HTTP_REFERER) to Increase Conversions and Perceived Relevance

Archived; click post to view.
Excerpt: This is a technique I've seen applied to bulletin boards, but never on eCommerce sites, and I'm not sure why. Really, I'm not sure. So you have an eCommerce site, let's call it something cliche like "DiscountWidgets.com." A user types the query "inexpensive macintos ...
2 Comments »
Mon
22
May '06

Three approaches to the breadcrumb duplicate-content issues

Archived; click post to view.
Excerpt: This is an old topic for me; one that I feel is largely ignored by the SEM community. I asked Jake Baillie of TrueLocal at an SES conference awhile back, and he suggested that breadcrumbs are trouble when it comes to duplicate content no-matter-what, and, of course, I used to work for Barry Schwartz ...
2 Comments »
Mon
22
May '06

Yahoo Hosting's Lack of .htaccess Support

Archived; click post to view.
Excerpt: Here I am, minding my own business, trying to write a rule for mod_rewrite that redirects /blog/ to / so there's no duplicate content (just in case I missed a homepage link in the template -- or someone links it -- it gets redirected).  And here I am discovering that Yahoo (quite lamely) do ...
1 Comment »