Archived; click post to view.
Excerpt: It has become popular for companies to create corporate blogs for promotional purposes. Blogging, for various reasons, just seems to facilitate "buzz." Strictly from a "mechanical" SEO perspective, though, does it make sense to house the blog in a subdomain — that is, blog.yourcompany.com, or a subdirectory — yourcompany.com/blog?To be honest, I believe that if your primary focus is to harness the "juice" from links, a subdirectory just plain makes more sense. On the other hand, many SEOs who I have respect for have gone the subdomain route. Maybe nobody really thinks about it. But the way I see it,…
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Archived; click post to view.
Excerpt: It's funny that of all the bloggers in this little SEO-blogosphere, it is one of those "evil" black hatters who had to admonish us for our poor grammar.I'm often very surprised at the horrible grammar mistakes in major SEO blogs. I'm not going to point any fingers either, but the "then vs. than" mistake is my personal pet peeve. "Then" is an adverb, and "than" is a (coordinating comparative) conjunction. Mixing them up just looks really bad. You know who you guys are — there are many. But when a spammer uses better grammar than you do in his Viagra…
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