SEO Egghead Consulting Group

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Excerpt: The 2nd-biggest poker company, PokerStars, asserts that Poker is not restricted by the new unexpected gambling ban.  This recent ban sent gambling-related internet stocks diving, and the search engine marketers making money as poker affiliates were also reeling, as the bill would even make linking to gambling-related material illegal. PokerStars, however, run by the Israeli Scheinberg family, has a different point of view:"These provisions do not alter the U.S. legal situation with respect to online poker," privately-owned PokerStars said in a statement."Our business continues as before, open to players worldwide including the U.S.," it added. "You may play on our…

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Excerpt: I'm very surprised that nobody mentioned that NameWinner, the expired domain snapping service of Dotster has closed shop on Wed., October 11, 2006.  They say:We are pleased to announce that domain names previously available for bidding on NameWinner are now available on SnapNames.com. We have partnered with SnapNames to auction Dotster's expiring domains. This change allows us to focus our efforts on building the best domain monetization system for our customers. We are days away from the launch of the new RevenueDirect domain monetization system. They are now concentrating on another product that monetizes domains with landing pages — RevenueDirect. …

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Excerpt: Or is it search engine optimization?  It occurs to me that the publisher of our book, Professional Search Engine Optimization with PHP, picked the title for us.  Usually I give more thought to titles.  The title does contain the key phrase "search engine optimization," but it's not clear to me whether we can target "seo" as well.  If not, which term is more desirable?  The book will be listed in Amazon, Barnes and Noble, etc.  It could make a difference! Here's what I've gathered:1. "Search engine optimization" is probably more desirable aesthetically on the book binding.  I've done no…

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Excerpt: Is this the tale of a copywriter who can't even rank for his name artfully link baiting some of the most widely read SEO blogs?  Who is in the 15-yard dash — us or him?  I deconstructed his arguments regardless, but you decide …I found Breaking SEO Myths Part One: The SEO Experts by Daniel Dessinger via this article on SEO-Scoop.  I feel Donna was too easy on Daniel.  Daniel is seemingly misguided, and his article is fundamentally flawed.  Perhaps he's bitter after getting burned by an unscrupulous SEO, or maybe he's just a daft individual.  Regardless, he unfairly…

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Excerpt: This post is now (mostly) obsolete and replaced by WordPress SEO Pager — → WordPress SEO Pager I know of many architectural mistakes that can totally torpedo a web site's rankings — using URL-based session IDs, adding duplicate content for fun, etc.  But one thing stands out in WordPress blogs as a culprit.  I call it "death by pagination," and it's another way to screw yourself.It's common knowledge that pages buried deeply within a web site, for various reasons, will likely not rank as well as those that are linked from top-level pages.  Typically, the solution employed is a site map.  This…

I guess Google's adult-filter went on vacation with me this weekend, because there was a buxom blonde baring it all for everyone on the Google News homepage:

Barry Schwartz of Search Engine Roundtable says:
"I see it myself, I took a screen capture and blacked out the offensive part."

I don't get it, what does he find offensive?

QuadsZilla's latest link bait experiment is going to read like a who's who on viral marketing (if it works). It's a bit cheesy, but cheesy tops the Digg front-page every day.  Mr. Black Hat may just rank for "viral marketing" and "link bait" soon …

I'll have the site reviews from last month done this coming week; I haven't forgotten

I guess I think like a hacker, because I thought of this before seeing RSnake's post about finding vulnerabilities with Google Code Search.

If you want to find lots of PHP-based web applications that are likely vulnerable to HTML injection, try this search out:

lang:php (print\(|echo)\s\$_(GET|REQUEST)

This says "Find all PHP code that calls 'print' or 'echo' to display $_GET or $_POST (likely) without escaping anything.  What a great way to find places to inject stuff!  This is useful to find XSS vulnerabilities as well.

Organizing the world's information is useful — for many things