SEO Egghead Consulting Group

Archived; click post to view.
Excerpt: If shoemoney can write how to stop spam, I can write how they're keeping it coming!  Don't get me wrong.  I hate spam — except when it makes me laugh or impresses me.  And as the days go by and more people read this blog, I've noticed that an increasing number of spammers are paying their respects as well. I've noticed a few things about the successful ones, though.  And I'm posting the best approaches I've seen so white hat bloggers can, 'ahem, understand them and deal with them more effectively:0. First, in response to Shoemoney's …

Archived; click post to view.
Excerpt: It's clear to me that advertising using someone else's trademark to promote a competing service or product is a violation of the law.  However, using only those words that are generic strategically in a title (and/or copy) is not.  This opens opportunities to ride on the coat tails of certain competitors effectively without violating any laws explicitly.  As to the actual morality, I cannot speak.  I am not God, and I am not here to judge you.  All I know is — this likely works.  It works especially well on trademarks that contain lots of generic words. For example,…

Archived; click post to view.
Excerpt: I'm a sinner!  I violate Google's TOS daily.  But the guy standing next to me on Yom Kippur made me look like Jill Whalen!  He was a spammer — and a pretty devious one at that.  Some of it was muffled by the sounds of unfed stomachs growling for forgiveness, but I managed to hear these 5 things he said:1. I'm sorry, my Lord, for using 1000s of vulnerable .edus as parasites to promote Viagra, a drug that increases the pleasure and frequency of illicit carnal sin. 2. I'm sorry, my Lord, for causing many of those aforementioned individuals to…