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Excerpt: Chapter 1 tells you what the book is about, some of the foundations, and how its focus is very different than other SEO books.  Come and get it.  Tell me what you think in the comments. …

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Excerpt: A few weeks ago (before I got sick), Wikipedia announced that they are "nofollowing" all links contained by articles — effectively telling search engines the links are untrusted and should not be factored as heavily into a ranking algorithm.I think this is patently ridiculous!If wikipedia tells the world its links are not trustworthy of a vote, what does it say about the reliability of their content as a whole?Isn't the point of collaborative editing that, by and large, the produc…