Part of Jaimie Sirovich's adventure in Black Hat SEO
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Excerpt: What really stops anyone from using a CSS-based layout, throwing up some spammy content, then using CSS with all sorts of positioning to hide it? Spiders can read CSS now, and you'll get busted, right? Perhaps.
But what if one were to place the CSS in a file and exclude that file via robots.txt ...
Part of Jaimie Sirovich's adventure in SEO, Syndication
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Excerpt: Syndicated content is content that is authored by another source and placed on your web site under license. According to Merriam-Webster's dictionary, it also implies that a purchase of the said content occurs, but I suspect that definition will change soon. RSS (acronym: really simple syndica ...
Part of Jaimie Sirovich's adventure in SEO
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Excerpt: One of the criticisms I have of many CMSes is the fact that they frequently employ lousy WYSIWYG editors. These lousy WYSIWYG editors, in turn, generate lousy HTML. And on-page factors still matter for SEO, despite our new focus on quality inbound links.
Lousy HTML, that is, HTML that does no ...
Part of Jaimie Sirovich's adventure in SEO
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Excerpt: I was cruising around the SEO landscape during my lunch break. I know this is an old trick, but I just found a pretty funny example. An SEO firm, "Only Ten Matter," offers what its founder, Joseph Smith, calls "guaranteed SEO." He extolled the virtues of his services, and ...
Part of Jaimie Sirovich's adventure in PHP
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Excerpt: I've always used '{' and '}' to access characters in a PHP string. I knew I could, but I never really used '[' and ']' to do the same, out of habit more than anything else. Apparently, not only is it allowed, but it's recommended by the PHP documen ...
Part of Jaimie Sirovich's adventure in PPC
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Excerpt: Barry Schwartz at Search Engine Roundtable cites a thread on WebMasterWorld here discussing whether people are noticing a decrease in the quality of the traffic from Google's CPC content network. And, while I can't speak from a tremendous amount of experience in paid advertising ( ...
Part of Jaimie Sirovich's adventure in SEO
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Excerpt: If you actually read my little bio over on the left up there (you didn't, and I'm not so pompous as to think you care :)), you'd know I'm a white hat SEO who is currently doing some serious SEO consulting for a law firm. I'd like to share a few things I've not ...
Part of Jaimie Sirovich's adventure in SEO, PHP, Cloaking
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Excerpt: Since Google has decided that cloaking, in fact, is not against the rules (not really, make sure you click that link), I have decided to post my simple cloaking toolkit written in PHP. I cannot support this thing, so please don't bombard me with emails. If you're very p ...
