Part of Jaimie Sirovich's adventure in SEO, Viral / Link Bait
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Excerpt: Aaron Wall of Seo Book states here that many sites have no way to easily garner links naturally, despite providing a useful service or information. He cites traditional examples of link bait, like the Flying Spaghetti Monster. These are amazingly effective ways to get traffic and visibil ...
Part of Jaimie Sirovich's adventure in Gray Hat SEO
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Excerpt: This is a random idea I cooked up recently. Many sites have trouble targeting misspellings; it's a common problem. It looks bad, or it won't fit for some other similar reason. Conceivably, one could put the misspellings on a custom 404 page, citing that perhaps the user misspelle ...
Part of Jaimie Sirovich's adventure in SEO, Duplicate Content
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Excerpt: This is a question I'm currently researching. I have never looked into it before, because I haven't really used dynamic URLs for anything visible to a search engine recently; I always use mod_rewrite these days. The question goes as follows:When designing a dynamic URL and constructing it by ...
Part of Jaimie Sirovich's adventure in SEO, PHP
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Excerpt: This neat little class can return the HTTP status code of a URL. It uses cURL to do so. Simply take the result of "parseResponseCode" and see if it's a 200. Depending on your requirements, 302 or 301 may also be a satisfactory answer, or you may want to update t ...
Part of Jaimie Sirovich's adventure in SEO
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Excerpt: I was reading through the documentation for mod_rewrite, and I noticed that "G," the gone directive sends a status code of "410," which means "gone," and not "404," which means not found. Strictly speaking there's a slight difference in meaning. I su ...
Part of Jaimie Sirovich's adventure in SEO, Duplicate Content
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Excerpt: Unfortunately, the concept of "index" pages (index.php, Default.asp, etc.), a feature since the beginning of time on the web, causes yet another duplicate content problem. If no file name in a directory is provided to a webserver, the "index" page is typically provided by d ...
Part of Jaimie Sirovich's adventure in SEO
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Excerpt: Once upon a time, in a place far away, your web server is chugging along and everything is fine. Then, all of a sudden, something terrible happens, and the database goes down. Since this is an unanticipated error condition (all of us could do better error checking ...), many pages return erron ...
Part of Jaimie Sirovich's adventure in SEO
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Excerpt: This is a technique I've seen applied to bulletin boards, but never on eCommerce sites, and I'm not sure why. Really, I'm not sure. So you have an eCommerce site, let's call it something cliche like "DiscountWidgets.com." A user types the query "inexpensive macintos ...
