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SEO Egghead Consulting Group is a web development firm dedicated to creating custom, search-engine-optimized web site applications.

We specialize in eCommerce and content management web sites that not only render information beautifully to the human, but also satisfy the "third browser" - the search engine. To us, search engines are people too.

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Jun 13
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: Today, Barry Schwartz of Search Engine Roundtable blogged about the news that Link Vault, one of the better link-networks in my opinion, was seemingly banned by Google.  For whatever reason their domain dropped out of the index.  It happens, but it was probably just a glitch in this case.  Apparently, people have also been noticing that pages with this link network (among others) on them are going supplemental.Personally, I think Link Vault is mostly safe when used in small doses, but the other networks like Digital Point Co-op, which blatantly advertise their existence with a small image tag in the…

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Jun 12
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: FreeBSD was one of the first operating systems to support the "jail" concept.  Since then, many other OSes and projects have embraced the idea.  Solaris "zones" are now a part of Solaris 10, and Virtuozzo adds a really nice more managed jail solution to Linux.  All have their upsides and downsides.  For no other reason than that I am a FreeBSD user for many years, I use FreeBSD jails.One of the most annoying limitations on FreeBSD jails is that FreeBSD only allows them 1 IP, and if you're hosting more than one SSL site in the jail, this is a…

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Jun 12
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: Aaron Wall of Seo Book states here that many sites have no way to easily garner links naturally, despite providing a useful service or information.  He cites traditional examples of link bait, like the Flying Spaghetti Monster.  These are amazingly effective ways to get traffic and visibility.  The problem with this form of marketing, though, is that it's usually not suitable for a site that has to maintain a semblance of professionalism.  For example, publishing a spoof article about "Aliens Stealing Sperm from Heavy Viagra Users" may amuse the public, but it will probably only attract irrelevent traffic, not to…

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Jun 11
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Author:
Jaimie Sirovich

Archived; click post to view.
Excerpt: This is a random idea I cooked up recently.  Many sites have trouble targeting misspellings; it's a common problem.  It looks bad, or it won't fit for some other similar reason. Conceivably, one could put the misspellings on a custom 404 page, citing that perhaps the user misspelled the URL.  Then we list a few of the most common (and therefore desirable) misspellings and link them to the respective pages, which have the semantically related correct spellings and more content. Perhaps we can also discreetly place the misspellings at the end of the meta keywords and description on those pages…

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Jun 10
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Author:
Jaimie Sirovich

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Excerpt: This is a question I'm currently researching. I have never looked into it before, because I haven't really used dynamic URLs for anything visible to a search engine recently; I always use mod_rewrite these days. The question goes as follows:When designing a dynamic URL and constructing it by hand (something I never do, but many do; using a function to make URLs will achieve a better level of consistency),  and number_of_parameters >= 2, you have n! choices for order.  Granted, for 2-3 parameters, that's only 2 or 6 permutations respectively, but are these the same?"?a=1&b=2""?b=2&a=1"It's actually an interesting question.  The…

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Jun 9
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Author:
Jaimie Sirovich

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Excerpt: This neat little class can return the HTTP status code of a URL.  It uses cURL to do so.  Simply take the result of "parseResponseCode"  and see if it's a 200.  Depending on your requirements, 302 or 301 may also be a satisfactory answer, or you may want to update the record (at least in the case of a 301), or recurse.  If the answer is a 404, you know you've found trouble.  It's important to check for dead links, as too many of them can be detrimental to your site's ranking, not to mention it's annoying for the user….

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Jun 8
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Author:
Jaimie Sirovich

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Excerpt: I was reading through the documentation for mod_rewrite, and I noticed that "G," the gone directive sends a status code of "410," which means "gone," and not "404," which means not found. Strictly speaking there's a slight difference in meaning.  I suppose "not found" implies it was never there, and "gone" implies it was deleted; but does anyone actually use it?  I don't think so.From mod_rewrite documentation (http://httpd.apache.org/docs/1.3/mod/mod_rewrite.html):[G] (force URL to be Gone) Forces the current URL to be gone. Send the HTTP response, 410 (GONE).Anyone care to comment? I know on my sites, I just send 404s when I…

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Jun 8
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Author:
Jaimie Sirovich

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Excerpt: Unfortunately, the concept of "index" pages (index.php, Default.asp, etc.), a feature since the beginning of time on the web, causes yet another duplicate content problem.  If no file name in a directory is provided to a webserver, the "index" page is typically provided by default, but without redirection. The problem arises when both URLs are linked, either internally or from other sites.  Bang - duplicate content.  Strictly speaking, neither URL is more correct, though shorter URLs are usually desirable, and hence "/" is favored over "/index.php." The word "index.php" really doesn't add any useful information anyway.This is a similar problem…

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