SEO Egghead Consulting Group

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Excerpt: Update: WP developers are looking into this now . . . The current version of WordPress (also 2.1-2.3.1 verified so far) is apparently vulnerable to an HTML-tainting attack. I first noticed it on this blog in the next-to-top post. I've actually been on a vacation of sorts, but I monitor changes to my web site carefully. WordPress.org has been notified, but I feel that releasing only the existence of the potential vulnerability is ethical. I have also created a a tool to audit for this attack (see "How Do You Know If You're Affected?" below). Others'…

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Excerpt: And it's not just a patched-together port of Search Engine Optimization with PHP, either. Cristian and I did it right. The examples are programmed using typical ASP.NET design patterns, and we built reusable components for your .NET applications. So if you're an ASP.NET programmer and you need to know how to effectively use rewriting tools, implement cloaking and geo targeting, or just want a good reference, buy the book. Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO teaches you, with step-by-step coding examples: * To understand the most important criteria that influence…

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Excerpt: One day your traffic comes to a grinding halt. What happened? Check the index. Google may have found all your reciprocal links from i-hump-sheep.info and white-castle-coupons.biz. But it's also possible that you have been "proxy hacked." That's the term being tossed around by a few people who have been mum on it for awhile — Alan Perkins, Danny Sullivan, Bill Atchison, Brad Fallon, and a few other people that are actually exploiting this hole right now (and whom we don't know). And it's likely the reason Google (http://googlewebmastercentral.blogspot.com/2006/09/how-to-verify-googlebot.html ), Yahoo (http://www.ysearchblog.com/archives/000460.html), MSN (http://blogs.msdn.com/livesearch/archive/2006/11/29/search-robots-in-disguise.aspx), and Ask (http://about.ask.com/en/docs/about/webmasters.shtml#21) all…

I've seen sick for awhile now, but I'll have some goodies for people later today. I've been taking some time off, vacationing, and relaxing. I should be better soon. Later today I'll have a post worth reading.

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Excerpt: Despite the fact that I dropped my YHOO shares last month (still slapping myself), I do think the idea of an MSNHoo! merger is a good one. And I don't think it's only good for MSN and Hoo! I think it's good for the search marketing industry in general. For too long, we've all heard the hackneyed response to this: "I'm in Google-Hell! I'm going to die, and my children are going to starve … " of "Well, duh, you should have diversified!" My reaction to that has always been "OK, in what?" I've been plenty of (usually small) businesses that rely…

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Excerpt: As you do your keyword research to find your targets, you may notice that some searchers "misspell" kung fu as "kungfu." Now, typically, search engine marketers would recommend that alternative spellings or misspellings be subtly inserted, or be used consistently on a page-by-page basis. Those solutions never sat well with me. One is definitely unprofessional — no matter how subtle, and the other is just plain annoying. Let me suggest one more hack — a better one. There's a property called "letter-spacing" in CSS, and it can be used cleverly as follows: Kung<span style="letter-spacing:-4px;"> </span>fu. The result looks just like…

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Excerpt: We love Google. Well, mostly. I bet you and I like our email more than Google — especially when it's mission-critical. And we'd probably be less fond of Gmail when it messes it up. I thought I would compile a list of what's wrong with Gmail lately — along with links to the evidence. You may want to bear this in mind before you switch to Gmail: Note: This is way off-topic, but this these issues have affected me personally — I thought everyone should know. Maybe "Gmail paper" is a good idea, after all? 1….