Sep 29

3 SEO Enhancements That Won't Require Ripping Up Your Site

Posted by Jaimie Sirovich on Sep. 29th, 2006. 12 comments — voice your opinion.

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Hacking up old web sites sucks.  Many were built without regard for search engine optimization concerns.  Just thinking about fixing the architectural problems sends chills down the spine of the web developer.  However, a few great enhancements can be performed without disturbing site architecture at all.  These items are worthwhile for most web sites and should typically be tasked without concern of detrimental effects.  Everyone knows them pretty much, but it's useful to summarize those that are easy.  Here's my list:

1. Streamline Social Bookmarking Functionality.  People = Lazy.
Social bookmarking sites allow users to bookmark and tag content with certain attributes.  The aggregate of this information is used both to cite popular content within certain timeframes, as well as over time.  Adding icons and buttons to content facilitates the process of bookmarking and likely increases number of users who bookmark your web site.  I discussed effective ways to do this (with code!) here, here, and here.

2. Create Effective Link Bait.  Like a List.
While link bait can be difficult and hit-or-miss as far as results, it can frequently be an extremely economical way to build links.  Link bait can vary from range from useful information and humor to site tools.  Great examples of link bait: 101 Ways to Build Link Popularity in 2006 & Page Strength Tool.  I discussed the ROI on link bait here.

3. Start a Blog.  Actually Post Stuff.
If you haven't already, blogs provide a venue to post and link content that would not fall within the realm of a corporate site.  Bloggers readily exchange links amongst themselves, and a blog may also afford a company a more causal place to post less mundane content.  They also pick up links faster than … ???.

Anyway, I won't patronize you with the other stuff so … I left out the boring stuff that everyone has heard more than … ???.

Leave a comment :)

Funniest response gets a link in my next post somehow.

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"12 Wise Comments Banged Out Somewhere On The Internet ..."


Wayne Smallman

A good idea is to build your own "good neighbourhood", which I'm currently working on.

I've got my 'blog, which contains all of the slightly off-topic but still largely web-related stuff, and I've got my own personal website which will soon have a 'blog that will discuss purely SEO & SEO sources of interest, know-how and How-to.

All three are interlinked, keyword & key phrase enriched with RSS feed sharing into the bargain, too.

Next up: promoting my 'blogs and getting some link swapping going on…

Wayne Smallman

"Funniest response gets a link in my next post somehow."

Well that worked, didn't it?!

Spanimal

They also pick up links faster than:

- an SEO takes his pants down for a link

I left out the boring stuff that everyone has heard more than:

- the words "enlarge" and "confidence" in unsollicited emails.

Jeffrey Henderson

To Wayne, about building your own good neighborhood.

This is a bad idea. You're basically creating your own small link farm. Google is not stupid, they will see what you're doing and if you're lucky they will only ignore it. If you're not lucky you will find yourself penalized.

Doug Karr

I caught a lot of flack for all of my Social Networking shortcuts. As a result, I added a toggle to display them on and off. Hope you like it:
http://www.douglaskarr.com/2006/09/26/social-bookmarks-hide-and-seek/

Wayne Smallman

"This is a bad idea. You’re basically creating your own small link farm. Google is not stupid, they will see what you’re doing and if you’re lucky they will only ignore it. If you’re not lucky you will find yourself penalized."

I don't agree.

You're sort of making the assumption that what I'm doing is some egregious and unethical attempt to garner more traffic, simply by cultivating deep links and, keyword stuffing and link farming.

So far, the good work I've put in is paying off. I'm keeping the linking relevant, targeted and topic-specific.

There are topics that I can't really discuss on my company website which are more suited to my 'blog, or to my personal website.

So far, this strategy is working very well.

Plus, this is simply one part of a much broader strategy…

Brad Henry

Beer: The Cause of and Solution to all of life's Problems.
~HS

kev strong

They also pick up links faster than:

- a blogger posting another hate story against Microsoft

I left out the boring stuff that everyone has heard more than:

- Vista will be more secure than ever :)

(Apologies for the Anti-Microsoft, but I have been reading alot of it tonight :) )

SEM Basics

I find all of this discussion about link bait intersting. I belive it has value, but it also seems to me that it is easier for sites which are already popular to link bait than for newer, less-popular sites. For instance, when SEO Book came out with his list of 101 link building suggestions, it wasn't just good link bait because it was a list with 101 suggestions. It was also good link bait because it was SEOBOOKS list with 101 suggestions! In other words, it takes links to make links. It doesn't mean that there is no hope for smaller sites, just that I don't know if link bait is the way to start out. It's better to start out builing a solid base for your site or blog and to then use that popularity to help link bait.

Jay

Is there any special techniques that can be used to optimize a wordpress blog on my server for SEO. One issue I see is no way to change the title tags on each page, where it seems to take the blog name for the home page.
I have several hundred 600+ inbound links.
I have pinged Technorati manually and used pingoat as well as pingomatic every time I add a new blog.
There is plenty of content, about 30 articles.
What else can I do? What else should I do to optimize my blog?

Link Baiting - It’s not for everyone » SEMBasics

[...] I've been reading a lot about link baiting these days. Everyone seems to be recommending, almost as if it is an essential part of link building. And while for some sites there seems to be tremendous value in link baiting, I'm not sure that this is universally true. For instance, I just left this comment on a post at SEO Egghead (you can read the post and comment here): I find all of this discussion about link bait intersting. I belive it has value, but it also seems to me that it is easier for sites which are already popular to link bait than for newer, less-popular sites. For instance, when SEO Book came out with his list of 101 link building suggestions, it wasn’t just good link bait because it was a list with 101 suggestions. It was also good link bait because it was SEOBOOKS list with 101 suggestions! In other words, it takes links to make links. It doesn’t mean that there is no hope for smaller sites, just that I don’t know if link bait is the way to start out. It’s better to start out builing a solid base for your site or blog and to then use that popularity to help link bait. [...]

Cornwall SEO » 62 posts on how to squeeze the juice from digg

[...] Forget Traditional SEO! Why Good Link Bait is Worth $50K DiggBait 101: 8 Ways to Help You Get to Digg’s Front Page 3 SEO Enhancements That Won’t Require Ripping Up Your Site [...]



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