It's now pretty clear that companies must monitor their online reputations.  It's also not such a great idea to tick off bloggers in the first place.  News is likely to spread, and fellow bloggers may send links freely.  Reporting something stupid is great link bait!  As a result, a small company may suddenly find flaming on page 1 of the SERPs for brand-related queries.  "Fixing" that can be frustrating.  Let's take a look at some blatant spam that someone working for a company posted on my blog — here:

"Data is not real time is delayed by 15-20 minutes depending on exchange. Log into a.com username blog1 password kevin and tell me what you think. We will be offering are products with delayed data for no charge.

E-mail me if you wish to have account created for you. Username and password from previous posting will only work for today."

Not only was this annoying, but it's also incorrect.  Google does usually report realtime ECNs.  Two strikes.  All I needed was a self-righteous email back from him to call it out …

I was very close to calling it out and writing an article about how this particular company shouldn't be comment spamming.  I emailed him, and he appologized profusely.  I'm doing the post, but I censored it.  The name of the company and the individual working there have been removed.  Nobody needs to get fired.

But seriously, if you're going to comment-spam and/or solicit business this way, make it subtle — please.  Your reputation depends on it.

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