- Aug. 11th, 2006
- 3 comments
The sites for the Free SEO Site Clinic are selected! I will be reviewing the sites www.elitehosts.com and www.arlin.net. Both are web hosting sites. This is an ultra-competitive industry in many ways — including SEO. I have some ideas to help drive traffic with long tail keywords in the aggregate. That's a hint as to what I will suggest. This will be in addition to the mundane recommendations to resolve the standard SEO mistakes and concerns. The in-depth reports will be done within the next few weeks.
In the mean time, I did look at most of the sites you submitted! I have some comments for many of those as well. Some are victims of minor mistakes and mishaps. Fixing these issues may in and of itself boost their rankings substantially. I only mentioned the sites where there were obvious mistakes. If I didn't mention you, I didn't see any.
www.karkula.com: This site is designed in Flash. Flash is a virtual death sentence with regard to SEO. A redesign is in order. You need to use the Flash design as a prototype and use a blended SE-friendly HTML + Flash approach when doing the redesign. This will achieve a very similar interface, but it will also be SE-friendly. As of now, a web spider basically won't see you at all. There are workarounds — but they usually involve cloaking or other techniques that are not endorsed by most search engines.
www.stormoutdoors.com: Your product descriptions are very short and based on canned product literature. Google considers this duplicate content. That is probably why the majority of your web site is stuck in Google's supplemental index. You need to hire a copywriter to write some different, optimized copy. Preferably, the copy should also be longer. Here is a SERPs URL to illustrate the problem. Notice that most of the vendors who are listed have all the products on one page. This aggregation of the canned product literature may be what is preventing them from going supplemental. Notice that you don't appear in that SERPs page for the same copy that exists on your site — http://www.stormoutdoors.co.uk/product/356.html. Initially I also thought you had URL-based sessions turned on, but it looks like your eCommerce package turns it off automatically for spiders (cloaking?).
www.ontracklighting.com: You have tons of supplemental pages, possibly because of short descriptions that are based on canned product literature. This is a similar story to the above site. Hire a copywriter to write about how great your products are. You also have a problem where non-existant products aren't returning 404s, and some pages return strange errors.
www.equineaddicts.com: You have very few high quality links. Many of the links are actually from relevent sites, but they are from "links" pages. This, very often, will not get you terribly far in Google. Buy some relevent links and solicit links on pages that don't already contain many links or the word "link" anywhere. Buying links is not unethical if the said links are relevent to your business!
www.showerinabox.com: This is tough. My strategy would be to create several informative blogs about various aspects of weddings and bridal showers. Leverage the traffic from the blogs to drive relevent traffic to your business. Make some nice banner ads and then cook up some link bait Buy advertising from other blogs as well. Eventually, with time and luck, you may also rank for some good generic key phrases with your blogs. You'll get the long tail first, though.
www.dhbprotograhy.com: Honestly, I don't know why you are targeting such generic key phrases for a regional business. They likely won't convert well anyway. Work on getting #1 for "New England Wedding Photography." Target 1-2 major cities in the region as well. Those keywords will be easier to obtain and likely convert better.
I hope this helps. Drop a line if it does!
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