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Dec
27
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I Dream Of Miss Dewey |
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And so do you. Miss Dewey is hot, she's viral, and she's … in softcore. Danny blogged about this viral experiment from Microsoft here. Valleywag documented Janina Gavankar's "interesting" past appearances over here (not work safe). I posit that Microsoft was entirely aware of Miss Dewey's naked past. Yes, nobody has really discussed it, but Microsoft must have known this. Would anyone suggest otherwise? Blue screens — yes. Clueless — no. Needless to say, such a subtle sexual undertone gave "Miss Dewey" increased viral appeal. Thousands of undersexed nerds all over the planet, I'm sure, were passing around instant messages and emails just like the following:
So kudos to Microsoft. They subtly and successfully exploited sex, a universal favorite pastime to promote MSN search. And they did it without the remote possibility of catching criticism or damaging their reputation. Miss Dewey was a perfectly efficient buzz-generating machine. Moral of the story. Even Microsoft is using unorthodox viral methods creatively — you'd better be doing it too. I dream of the possibility of creating something as beautifully viral as Miss Dewey. Yes, I think Microsoft outdid Burger King — though I can see some similarity/emulation to give BK some much due credit. 30,000+ links, and counting. … and last I checked, search engines can't tell if the link was influenced by libido. Related posts: Twitter vs. Capital One's Reputation. Twitter vs. "*" I have to admit, I underestimated the power of Twitter... A Little Link Bait Experiment QuadsZilla's latest link bait experiment is going to read like...
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