Most SEO is bullshit. I'll be the first to agree with Jason. Yes, I said it — and I'm an SEO.
Jason Calacanis states on his blog: "I don't hate SEO folks, and I don't think it's all B.S. — just most of it."
Now, let's get this straight. I'm not an idiot; I don't think those black hat SEOs that rake in 20k+ per month are wooing search engines with "bullshit." And I certainly don't agree with Jason Calacanis on every issue.
On the other hand, like Jason, I don't agree with SEO firms that make you sign contracts that don't actually reference specific services. If an SEO speaks of things that sound like voodoo — and you believe him, you should probably stop checking the weather and do rain-dances to appease the gods as well. Anyone who signs such contracts needs his head examined.
SEO these days is about building a search engine friendly web site, writing good content, and marketing yourself. Ask yourself why the 2 black hatters referenced Jason's name several times. Do you think they really care? Ask yourself why I did it.
Traffic. Jason Calacanis' name will be a great source of relatively non-competitive highly-relevant traffic. Good SEOs see opportunity and run with it. QED.
Related posts:
"4 Wise Comments Banged Out Somewhere On The Internet ..."SEO Egghead by Jaimie Sirovich » Top 5 Bizarre Web Searches In My Stats[...] 1. SEO is bullshit"After extensive research into to origins of this nonsensical query, I have decided that it must be Jason Calacanis searching in vain to find any bullshit in the SEO space." [...] Jason Calacanis SEO Keynote at Andy Beard[...] Another SEO I read on a regular basis Jaimie Sirovich, writes "In Defense of Jason Calacanis". [...] johnon.com - John Andrews - » Google Can’t Read: Rich Navigation and the Return of Link Power[...] Post Script: I love the irony and the play… some dude stands up in front of an SEO audience and tells them they are full of sh*t, and that content is king, and then walks the room with his hat collecting back links. Priceless. [...]
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