This is a compilation of stuff Matt Cutts has said historically, minus some of the more recent stuff here, here, and here. I decided I'd dig backwards and document some of the older stuff. I dated it accordingly. Here it is:
1. http://www.mattcutts.com/blog/dashes-vs-underscores/
Matt recommends using dashes over underscores to delimit words in urls. 2005.
Google does not algorithmically penalize for dashes in the url despite the fact that some have raised it as a possible heuristic for spam detection. I think WordPress pretty much precludes this anyway. 2005.
2. http://www.mattcutts.com/blog/seo-mistakes-sneaky-javascript/
Google takes action on individual instances of spam when they find it, but they focus on creating better algorithmic solutions. He states that he would not recommend using sneaky JavaScript redirects because your sites may get nailed in the near future. 2005.
3. http://www.mattcutts.com/blog/whats-an-update/
Google updates their index data — including backlinks and PageRank all the time. However, they export and publish new backlinks and PageRank data approximately every three months. New backlinks and PageRank are meaningless — it is not an update. The information is likely already factored in for awhile before you see it. 2005.
4. http://www.mattcutts.com/blog/seo-mistakes-nearly-hidden-text/
Hiding text using similar colors and background colors can actually be worse than using the same colors. Using “#EEEEEE” instead of solid white on a solid white background can look worse — as if you’re trying to hide it. I suspect this is a heuristic for detecting hidden text. 2005.
5. http://www.mattcutts.com/blog/q-a-thread-march-27-2006/
If you sell links, Matt says you should use link condoms. Otherwise your reputation may fall. I assume this means they will devalue your outbound links. 2006.
6. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Googlebot can only crawl the free portions that non-subscribed users can access since it does not log in. Therefore, be sure to excerpt material in the free version that that offers value. Vanessa Fox. 2006.
7. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
If you must use Flash, you must also make an HTML version available as well. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.
8. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Use user-friendly URLs like "african-elephants.html," and not "343432ffsdfsdfdfasffgddddd.html." Don't overdo it either — african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox. 2006.
9. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Assign unique, descriptive <title> tag and headings to every page. Vanessa Fox. 2006.
10. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Minimize the number of redirects upon hitting a URL. Vanessa Fox. 2006.
11. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Minimize the number of URL parameters — 1-2 parameters if possible. Vanessa Fox. 2006.
12. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Don’t use a parameter named “id=” in a URL for anything other than a session ID. Otherwise, it may not be included in the index. Vanessa Fox. 2006.
13. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Earned-links are earned and given by choice. Google does consider buying text links for PageRank purposes to be outside our quality guidelines. Vanessa Fox. 2006.
14. http://www.mattcutts.com/blog/google-analytics/
Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured. Vanessa Fox. 2006.
15. http://www.mattcutts.com/blog/text-link-follow-up/
Google’s is against selling/buying links, and Matt indicates they are good at spotting them — both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.
16. http://www.mattcutts.com/blog/seo-mistakes-spam-in-other-languages/
Google is focusing on detecting spam in other languages in 2006 — Italian, Spanish, Chinese, etc. 2006.
17. http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/
External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.
18. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages — www.example.com vs. example.com vs. www.example.com/index.html. Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and elimintes the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.
19. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Do not use the URL removal tool to remove domain.com if you are worried about URL canonicalization and have both domain.com and www.domain.com in the Google index. This will remove the entire site. 2006.
20. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Search engines can perform canonicalization for things like keeping or removing trailing slashes, upper vs. lower case, or removing session IDs from bulletin board or other software. 2006.
21. http://www.mattcutts.com/blog/sitemaps-interview/
404s (Gone, but may reappear) are treated the same as 410s (Gone, but will not reappear). Most web masters use 404s as 410s anyway. 2006.
Following these tips will probably help you rank better, so long as you actually trust Matt Cutts. I'd assert it's wise to approach some of his advice with skepticism, since I'm sure Google gives him guidelines as to what he can actually say, but following the advice above won't get you into any trouble.
Related posts:
"145 Wise Comments Banged Out Somewhere On The Internet ..."
Nice "Cliff's Notes" summary. Otherwise, I liked your summaries.
Very nice! Thanks also for including a summary along with the link. It's a great time saver, and it's very sound, concise advice.
This is a nice list (with the revision from Matt in the first comment in regards to 302/301 redirects). I highly suggest reading through each and every one of his articles, I know I have and I learned MANY things. Thanks for the concise list!
Nice list. It seems that with the new Webmaster Tools you can basically tell Google which form of your domain you want to be "canonized", but I do think that the 301 redirect is a good idea too.
You can use Google's Webmaster Tools to advise Googlebot which you preferred URL is (ie http://www.informationhandyman.com instead of informationhandyman.com/index.htm). Check them out here: https://www.google.com/webmasters/sitemaps/docs/en/about.html
You can do that, but using a 301 does the same thing and works for all search engines. So — personally I don't bother to do it since I see it as redundant, and more ambigious as to whether it actually effects a transfer of link-equity from domain.com->http://www.domain.com. Thing is, most people either don't know how to 301, or are too lazy, so I think Google made the right decision here by streamlining the process for non-geeks as well.
It seems to me that all these "tips" say the same thing: use the technology (HTML/CSS/JS/HTTP) for its intended use and you will not have any problems. SEO is no longer relevant. The only reason it is still discussed is because people have jobs that rely on its survival. I applaud google for fixing the loop holes that SEOs exploit and look forward to the day when UO (user optimization) is discussed more than SEO. For a laugh, read stephen colbert's "how to be an expert on anything" (http://www.wired.com/wired/archive/14.08/colbert.html) and apply it to SEO.
We recently optimized our urls to be more informative and have movie names seperated by underscores. Example is Should we change underscores to dashes? Shouldn't the sentence analyzer treat both of them as spaces and hence equivalent? I dont understand why google would give preference to dashes instead of underscore…
1) What about other search engines - msn ? do they give preference to '-'. 2) Is there a difference between keywords in url vs keywords in domain. Do subdomains count ? 3) Why should a search engine look at url to infer importance ? shouldnt it just use the content of the url. I would think this is different from a human. When I look at a page, I infer the main topic from the text and not from urls.
"It seems to me that all these "tips" say the same thing: use the technology (HTML/CSS/JS/HTTP) for its intended use and you will not have any problems. SEO is no longer relevant. The only reason it is still discussed is because people have jobs that rely on its survival." Yes, and no. SEO is slowly evolving into orthodox marketing, but it's extremely naive to approach internet marketing without studying SEO. Go ahead, make a pure flash site and see how well you do enhancing user-experience. I dare you.
"Should we change underscores to dashes? Shouldn’t the sentence analyzer treat both of them as spaces and hence equivalent? I dont understand why google would give preference to dashes instead of underscore…" No. Definately not in my opinion. Theoretically you can 301 them all, but I don't think it's worth it. But if you were changing URLs anyway, I would.
Excellent! I rarely have time to read Matt's blog on a regular basis (no offense, Matt, just a lot going on), so was very pleased to stumble upon this gem this morning. I'll definitely be saving the link. You also gave me something to blog about today (thanks much), if only to link to your article, so thanks again!
Jaimie …. my Russian comrade. First of all … great post.
Great Post, Great Blog, keep going, and 10x for the great lesson which you gave us!
All this means crap when google is now just a directory of corporate sites that get top rank across the board for their commercial markets. Google may be fine for non-commercial searches but nothing listed above will help a commercial website unless you are a major corporation/spammer or in a very, very niche market. I see two types of sites dominating commercial searches - the default corp site that most likely paid to get the rank and spammers who seem to be immune to googles 1000+ penalties they dish out for not following unlisted rules. Small and medium businesses need to spend their effort elsewhere than trying to get decent organic traffic which just doesnt happen anymore. There are plenty of alternatives.
Great SEO tips, it's easy to lose track of some of the things Matt Cutt's blogs about.
Well done SEO Egghead. Although I do read Matt Cutts' blog from time to time, the amount of material makes it difficult to navigate. You've saved me hours of work.
Hey Jaimie - congrats on the WebProNews mention! Nicely done "link bait". Had the title been "21 ways to follow the rules" you know it wouldn't have gotten nearly the same attention as anything mentioning Matt Cutts by name. ("Matt Cutts" is like pr0n for SEOs.)
Excellent consolidation.
Nice list. It saved me the trouble of reading through all the material on Matt's blog… Mostly common sense and other stuff that's been around for years, but I did pick up on a couple of things that may be useful. My take on subdomains is that it is treated like another site, so unless there is a reason to have another site, you are better off just keeping all the content on one. And for whatever the reason, dashes are treated like spaces, where underscores are treated like a letter. That is to say when there is an underscore there is no break between words. I have seen some sign that some systems have changed and do treat them like spaces as well, but I would use the dashs if you have a choice.
Nice summary there, Jaimie. I never thought Matt have posted this much on SEO. Haven't been there for quite some times. Maybe it's time to head back to his site.
Der jüngste Beitrag zum "default printer" ist etwas, was auch newbies und small business in die praxis umsetzen könne, was bei vielen der technischen Tipps nicht der Fall ist.
To the point. Thanks for the post. I have always found Matts notes to help improve my online presence.
Nice one.
Bad news for link spammers on this page. For, all comment links have been banished as rel='external nofollow'. After all, doesn't one need some armor to guard against the bads of seo-world? The seo-tips are a good collection and a reminder for seo-practitioners. There's a leaning toward linking strategy and redirects. What remains untold is nothing happens unless there are tons of contents. Or is it? What's more important - links or contents? Any thought!
Congratulations, you made it in the top list of lists. Please take a look here: http://uberlogging.blogspot.com/2006/10/top-list-of-top-lists.html
From a usability perspective, this is a big plus for your users.
This one should also be included http://www.mattcutts.com/blog/how-google-handles-hacked-sites/
I use 301 and Google looks like doesn't like that 'black hat chemistry'.
Excellent cliff notes version of Matt's blog.
Awesome dude thanks for this. This was a quick reference to the info I was after and I'm glad I dont have to read every page Matts blog.
Matt Cutts, Google’s official Search Engine Optimisation blogger, has been giving the SEO community do’s and don’t tips for 16 months now
Very good information, sensible even if a bit too obvious.
It seems to me that all these “tips†say the same thing: use the technology (HTML/CSS/JS/HTTP) for its intended use and you will not have any problems. SEO is no longer relevant.
In my opinion SEO is anyway obsolete. The google algorithm is so well programmed at the moment - its best to make a website with really interesting content and you will be ranked high 4 weeks after your release. That all about it
Hi…….. my domain a1-water.com , ranking on page 2 on water filters keyphrase but randomly it goes to pages 8 , i m socked to see this …..in spite of more working. So plz suggest what's the basic reson on which google search engine ranking depends and why randomly removes from ranking position. plz suggest
very important consolidation much appreciate the efforts by seoegghead. hopefully these tips will keep on getting updated. regards interested in bpm/soa? : http://www.ebizvitals.com
Thanks! Double thanks for bothering to put a summaries!
Very good information, sensible even if a bit too obvious.
> Enormous list of the best how to do SEO links | ha ha ha ha, do I see a black hat over your 'SEO' head Cornwall? thank you Jaimie Sirovich for the information provided. I'm sorry I got distracted when scrolling down.
It all takes time. There isn't just one thing that can make you maintain your ranking. Everyone is constantly competeing for it. Just do your best to follow Googles rules andgood things will come in time.
You only have to look at the number of comments here to realize how popular Matt Cutts is. As ever, great information.
great list. i fount it so useful summary of good post from mattcutts.
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You can leave a response, or trackback from your own site. Leave aReply [...] www.web-garden.be » Blog Archive » Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts[...] Matt Cutts is working for Google. On his blog he gives regulary some tips regarding Search Engine Optimization. Jaimie Sirovich gives a nice overview of the main topics mentionned by Matt. [...] BlogBot » links for 2006-10-04[...] Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts keep these SEO tips in mind all the time (tags: seo google tips search web mattcutts resources) [...] bongobelly.com » Blog Archive » Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts[...] I saw this a while back, but didn't get it posted for some reason, ack! A good compilation of advice and commentary on SEO by Google's Matt Cutts. http://www.seoegghead.com/blog/seo/mattcuttsarama-a-summary-of-useful-stuff-matt-cutts-has-said-p112.html [...] SEO Egghead by Jaimie Sirovich » Forget SEO! 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[...] Matt Cutts Overview August 2006 .:. Joe’s Sem Blog[...] Matt Cutts provides a lot of useful SEO information, but sieving through it all can be quite time consuming and unnecessary unless you are an SEO or SEM pro. Fortunately seoegghead has created a list of Matt Cutts' gems.And if you're not too Google or Matt Cutts pooped, here's a nice collection of Cutt's video SEO diaries on Search Engine Wars. [...] Suchmaschinenberater » Matt Cutts räumt mit Gerüchten auf: Ladezeit, Links in Gmail und IP-Adressen[...] Schon letztes Jahr hatte Matt Cutts mit einigen Gerüchten aufgeräumt, zum Beispiel ob es besser ist, einen Bindestrich (dash) anstatt eines Unterstrichs (underscore) in der URL zu verwenden (Cutts sagt, es gäbe bei Google keinen Unterschied, aber er fände Bindestriche besser). Eine gute Ãœbersicht über viele SEO-Tipps gibt es bei SEO Egghead. [...] 21 consejos de optimización para buscadores » Internet Marketing MX[...] Me encontré esta entrada donde se compilan enlaces a 21 consejos de optimización para buscadores por parte de Matt Cutts de Google. [...] Webmaster Articles - CasCandra » Blog Archives » Good links[...] stuff, Jaimie; thanks for saving me the trouble of summarizing. Posted in Deneme | Trackback | del.icio.us | Top OfPage [...] 21 SEO tips frÃ¥n Google’s Matt Cutts « SEO Blog[...] I Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts summerar SEO Egghead nÃ¥gra av Matts bästa artiklar. [...] Internet Marketing ile ilgili 2006′nın en iyileri at SavaÅŸ Åžakar KiÅŸisel Sitesi[...] 21 Great SEO Tips from Google’s Matt Cutts (SEO Egghead) [...] 21 Tips SEO Pilihan dari Googler Mutt Cutts » Keeper’s Journal[...] Beberapa ringkasan tips SEO rekomendasi dari Mutt Cutts, kepala tim Webspam Google, bisa dibaca di blog-nya Jaimie Sirovich. [...] testowy » Dyskusja » links for 2006-09-26[...] Porady SEO (tags: blog google seo tips reference) [...] 21 Ñовет ÐœÑта КатÑа по оптимизации Ñайтов » Internet, WWW, SEO и вÑе вÑе вÑе…[...] ÐžÑ‚Ð»Ð¸Ñ‡Ð½Ð°Ñ Ð¿Ð¾Ð´Ð±Ð¾Ñ€ÐºÐ° Ñоветов ÐœÑта КатÑа по оптимизации: [...] 21 SEO Tips from Google’s Matt Cutts + Vanessa Fox Video | Blog Posts[...] There are 18 more tips at "Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts." [...] What Digg users love about SEO | Cornwallseo.com[...] 21 Great SEO Tips From Google Engineer Matt Cutts Diggs 657 Pr 4 Alexa 25k Cached pages 301 Technorati Ranking 4,712 Submitted by Cardiac1 seoegghead.com [...] about:blank » Blog Archive » Nofollow e a responsabilidade do seu não uso[...] Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts [...] Enormous list of the best how to do SEO links | Cornwallseo.com[...] Google Ranking Factors SEO Checklist Beginner's Guide to Search Engine Optimization SEOmoz SEO Tools (136 SEO Tools) seocompany.com Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts -seoegghead.com The Ultimate SEO Checklist sitepoint.com 101 Ways to Build Link Popularity in 2006 SEObook.com WordPress and SEO theundersigned.net Getting To Done: SEO Made Easy - lifehacker Getting To Done: SEO Made Easy lifehacker.com Search Engine Ranking Factors SEOmoz.com Organic SEO Wiki organicseo.org Build A Successful Site In 12 Months divspace.com 3 Ways to Immediately Increase Search Engine Traffic performancing.com 18 Questions Your CEO Forgot to Ask When Building Your Website Stuntdbl.com The Search Engine Marketing Glossary SEObook.com Beginner's Guide to SEO - Single Page Version SEOmoz.com Google’s 56 forgotten (secret) pages, part two seopedia.org Google’s secret and/or forgotten places seopedia.org How to Attract Links and Increase Web Traffic – The Ultimate Guide Copyblogger.com The Basics of Search Engine Optimization outer-court.com SSW Rules to Better Google Rankings ssw.com.au 101 Easy Ways to use Google's New Website Optimizer conversion-rate-experts.com Basics of search engine optimisation 456bereastreet.com SEO answers on Google video mattcutts.com PageRank Explained - Keeping SEO Simple entrepreneurs-journey.com Search Engine Optimization Bruceclay.com Secrets to Beating the Sandbox 2.0 REVEALED: The Ultimate Guide linkbuildingblog.com Search Engine Optimization for Blogs problogger.net SEO and Your Web Site digital-web.com 101 Web Marketing Ideas and Tips seopedia.org [...] Optimize your website’s Google search results » Website Design Brisbane Australia by Flip Interactive[...] Here's a great post over at SEOEgghead that collates a list of 21 Great SEO Tips From Google's Matt Cutts, Google's official Search Engine Optimisation blogger. [...] My Personal Lullaby » Blog Archive » Matt Cutts SEO Blog Summary[...] For you who has some SEO homework for your website development, you could read this Jaimie Sirovich's post. He does some SEO summary from Mutt Cutts blog, the Google Webspam Head Engineer. Another contributor for the post is Vanessa Fox, the Products Manager of Google Webmaster Tools. [...] fresh wordpress installation » Blog Archive » … compromise that allowed us to both publish[...] SEO Egghead by Jaimie Sirovich " Mattcuttsarama: 21 Great SEO Tips From … … - SEO … great post about Matt Cutt's SEO tips and tricks that were gleaned from his great blog. … [...] Crankshaw on Tech Marketing » Blog Archive » Weekly Summary June 10, 2007[...] takes a long time to wade through. Last September Jaimie Sirovich summarized Matt's posts in Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts so we wouldn't have to read every post from Matt to find the nugggets. Unofficial Google [...] Best SEO Tips from Matt Cutts « Guide to SEO for Newbies[...] read more | digg story [...] seo related useful links « SEOTOOLS , SEO TIPS & SEO ARTICLES[...] http://www.seoegghead.com/blog/seo/mattcuttsarama-a-summary-of-useful-stuff-matt-cutts-has-said-p112... [...] Joe Tech » 5 Steps to building web gold[...] 90% or better is from Google. Suffice it to say that when Google Engineer, Matt Cutts shares 21 Great SEO Tips, you should pay attention. Obviously, the more traffic you can get from any source, the [...] » 21 Tips on Google Ranking AffConnect: Affiliate & Web Marketing Stuff[...] (the original post was from late 2006), SEO Egghead added another gem to the knowledgebase. Mattcuttsarama: 21 Great SEO Tips From Google's Matt Cutts compiles 21 tips gleaned from Matt Cutts' blog since [...] Jed Daniels . com|net|org » Blog Archive » Search Engine Optimation (SEO) Simplified[...] to Improve Your Web Presence Steve Pavlina: How to Make Money From Your Blog SEOmoz: Essentials 21 Great SEO Tips From Google Engineer Matt Cutts Lifehacker: Search Engine Optimization (SEO) made [...] Cоветы ÐœÑта КатÑа по оптимизации Ñайтов » SEO от DivERSant`a - деньги в интернете[...] ИÑточник: SEOeggHead [...] Text Ad Blog - Online Marketing Chat - » Archive » 21 Great SEO Tips From Google Engineer Matt Cutts[...] any so called "Expert" because they are coming right from the horse's mouth. . .read more | digg story [...] 21 Great SEO Tips From Google Engineer Matt Cutts « Dacoto’s SEO and Website Marketing Blog[...] read more | digg story [...] SEO Snack » Blog Archive » [Quick Bite]: 21 Great SEO Tips From Google Engineer Matt Cutts[...] dig backwards and document some of the older stuff. I dated it accordingly. Here it is…read more | digg story Posted in General [...] Web Development Tools and Links: A Wealth of Resources! | Darren Monroe's Blog[...] 21 SEO tips From Google's Matt Cutts [...] Enclick BlogTop 10 Official Google Search Engine Optimisation Tips… Matt Cutts, Google's official Search Engine Optimisation blogger, has been giving the SEO community do's and don't tips for 16 months now. Blogging daily the cumulative volume of knowledge and advice is impressive. It is only on looking back that t… SKY TG24 "Reporter Diffuso"21 consigli per essere al top su Google… Segnalo questa bella lista di suggerimenti per SEO, direttamente da uno dei più noti ingegneri di Google, Matt Cutts. Da leggere per chi vuole ottimizzare il proprio sito. Link: Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts…. JD on EPLots of links… Lots of links: Looking for weekend reading material? Here's some interesting stuff I've kept open in my browser since end of August, with a sentence or two of description for each………. Tom's BlogSEO Egghead Blog Archive Mattcuttsarama: 21 Great SEO Tips From Googles Matt Cutts… 21 Great SEO Tips From Google’s Matt Cutts SEO Egghead Blog Archive Mattcuttsarama: 21 Great SEO… BlogInteresting SEO articles… I found this today SEO Lessons, Shows the importance of various aspects of constructing a search engine optimised web page with lots of comparisonss of various e… AnonymousMattcuttsarama: 21 Great SEO Tips From Googles Matt Cutts… SEO Egghead has published a nice compilation of SEO tips suggested over time by Matt Cutts…. AnonymousEssential Google SEO Tips to Avoid Mistakes… For one Year Google's spam banning Software Engineer gave tips to avoid Mistakes and maximize Search Engine friendliness. Here is a compilation of some of Cutts' most valuable tips…. Fresqui.com21 TIPS para optimizar tu sitio web en los buscadores. (Matt Cutts, Ingeniero de Google)… Es una recopilación de Matt Cutts (Ingeniero de Google) uno de los mayores expertos en ello. Search Engine Marketing Blog from Elixir SystemsImportant SEO Tips from Matt Cutts of Google… Here are 21 tips compiled from information given over time by Matt Cutts of Google. These are essential reading. … |
On #17, I viewed that post as more describing the difference between a 301 and 302–use a 302 for temporary moves, and if a move is permanent, use a 301.
