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Excerpt: We all have a mischievous side. I know I do. And in that vein, I have a great idea for a PubCon or SES segment. I'd appreciate some feedback in the form of comments if you'd like to see such a segment. Then I can approach Danny Sullivan or Brett Tabke with the idea:Title: "Understanding Black Hat SEO: Protecting Yourself From Black Hat Vulnerabilities"The segment would cover the basic black hatter's psyche, and what he's after. I'd go t…
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Excerpt: If you're using a newsreader, you may notice that I now have a set of social bookmarking icons at the bottom of every blog post. It looks like this in Google Reader: The rel="nofollow" I have on them is more than a bit unnecessary, but I forgot to remove it, and what the hey, it still validates using FeedValidator!Anyway, it's trivial to add. In WordPress, the most obvious way is to edit the "wp-rss.php," "wp-rss2.php," "wp-atom.php,&qu…
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Excerpt: I'm a geek. Based on the content of this blog, many of my readers are too. But some of you just may have seen a woman at some point. If you have, you have likely been rejected, but don't understand what she means. This handy guide will put rejection into terms we can all understand — HTTP Response codes. SEOs should especially appreciate these. Implementation via PHP. Note: These are all real. I didn't make them up!header("HTTP/1.0 306 …
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Excerpt: Today I ordered my lunch online. When I hit "confirm," I got a random error to the effect of "your email address doesn't exist." It then proceeded to blow up. This is definately poor programming, but it does highlight another issue: Network Solutions' "managed" DNS totally sucks. And don't forget that any bad DNS can be another weak link in your business. I've seen it go down for hours at a time. The domains used for my…
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Excerpt: The web site for the September SEO site clinic has been selected! I will be reviewing the site www.pixellogo.com, a design firm that offers various other template design material. This time, there are some architectural issues. Some are interesting and along the theme of my upcoming book, http://www.amazon.com/Professional-Search-Engine-Optimization-PHP/dp/0470100923/. This will be in addition to my hackneyed recommendations of blogs and more content. The in-depth r…
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Excerpt: The 2nd-biggest poker company, PokerStars, asserts that Poker is not restricted by the new unexpected gambling ban. This recent ban sent gambling-related internet stocks diving, and the search engine marketers making money as poker affiliates were also reeling, as the bill would even make linking to gambling-related material illegal. PokerStars, however, run by the Israeli Scheinberg family, has a different point of view:"These provisions do not alter the U.S. legal situation with res…
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Excerpt: I'm very surprised that nobody mentioned that NameWinner, the expired domain snapping service of Dotster has closed shop on Wed., October 11, 2006. They say:We are pleased to announce that domain names previously available for bidding on NameWinner are now available on SnapNames.com. We have partnered with SnapNames to auction Dotster's expiring domains. This change allows us to focus our efforts on building the best domain monetization system for our customers. We are days away fr…
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Excerpt: Or is it search engine optimization? It occurs to me that the publisher of our book, Professional Search Engine Optimization with PHP, picked the title for us. Usually I give more thought to titles. The title does contain the key phrase "search engine optimization," but it's not clear to me whether we can target "seo" as well. If not, which term is more desirable? The book will be listed in Amazon, Barnes and Noble, etc. It could make a…
