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Excerpt: So I got Dugg — but I'm convinced this trivial WordPress Plugin is part of what helped me top the Digg charts for so long. All it does is examine every incoming HTTP_REFERER, and if a Digg URL (of a specific Digg) hits a blog post URL, it assumes that it's a Digg of that post. Then the plugin automatically stores that URL and inserts the Digg button code. It's not perfect, but it should mostly work automagically. Just call the function within your template so…
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Excerpt: This is a compilation of stuff Matt Cutts has said historically, minus some of the more recent stuff here, here, and here. I decided I'd dig backwards and document some of the older stuff. I dated it accordingly. Here it is:1. http://www.mattcutts.com/blog/dashes-vs-underscores/Matt recommends using dashes over underscores to delimit words in urls. 2005.Google does not algorithmically penalize for dashes in the url despite the fact that some have raised it as a possible heu…
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Excerpt: This is a terribly simple but useful WordPress plugin that puts an interactive counter-style Reddit interface on your blog — but only when someone has already bookmarked the URL. It looks rather lame when everything isn't bookmarked, but the JavaScript interface with the arrows is a definate enhancement over a simple icon. So why not show it only when applicable? I'll narcissistically bookmark this post to demonstrate. Just call the function "reddit_this()&q…
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Excerpt: Last month I reviewed a web hosting company here. This month I'll make sure to do something different. Submit your site by leaving a comment! …
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Excerpt: Many people hate automated emails. I especially hate emails that look like this:From: do-not-reply-or-we-will-sacrifice-your-children@somecompany.comHi,Your order (#12345) has been shipped. Thank you for your business. This is an automated email. Do not reply (because we hate talking to people, and besides we will sacrifice your children if you do!).Thank you,Some Company Inc.We've all gotten these emails. What I don't understand is why. It's just …
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Excerpt: Here are a list of my favorite WordPress plugins that are SEO-related. My install also includes quite a few hacks directly to the source, but only because I didn't do it the "right" way. These are the essentials:Chicklet Creator http://www.twistermc.com/shake/RSS-index.phpAdds feed subscription buttons to a WordPress blog.WP-Email http://www.lesterchan.net/portfolio/programming.phpEnables users to send a post to a friend.Sociable http://push.cx/…
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Excerpt: It's now pretty clear that companies must monitor their online reputations. It's also not such a great idea to tick off bloggers in the first place. News is likely to spread, and fellow bloggers may send links freely. Reporting something stupid is great link bait! As a result, a small company may suddenly find flaming on page 1 of the SERPs for brand-related queries. "Fixing" that can be frustrating. Let's take a look at some blatant spam…
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Excerpt: It has become popular for companies to create corporate blogs for promotional purposes. Blogging, for various reasons, just seems to facilitate "buzz." Strictly from a "mechanical" SEO perspective, though, does it make sense to house the blog in a subdomain — that is, blog.yourcompany.com, or a subdirectory — yourcompany.com/blog?To be honest, I believe that if your primary focus is to harness the "juice" from links, a subdirectory just plain makes mor…
