So there was just a PageRank update, and everyone is excited as usual; but perhaps a bit less this time. I know PageRank is "dead" as a metric of site importance and ranking. I don't deny this at all. I'm glad most people shook the PageRank obsession. Barry agrees with me in this post. I remember when PageRank was hyped to the point that people were spoofing PageRank using redirects to artificially inflate the value of domains. SEO Black Hat documented this here. He says:
"This further illustrates how useless Page Rank has become in measuring a site's importance."
Ok, so PageRank is dead as a metric for "site importance;" but what about trust? It's useful for that (as long as it's not spoofed!).
I see PageRank as similar to HackerSafe and TRUSTe logos. Like PageRank, most of these services are absolutely meaningless beyond the trust building effect they have.
So give PageRank some credit; it's also a lot cheaper than paying for the above. It also tends to come naturally as you build links in any case. Oh, and HackerSafe only has a PR of 4, by the way 
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