As you do your keyword research to find your targets, you may notice that some searchers "misspell" kung fu as "kungfu." Now, typically, search engine marketers would recommend that alternative spellings or misspellings be subtly inserted, or be used consistently on a page-by-page basis. Those solutions never sat well with me. One is definitely unprofessional — no matter how subtle, and the other is just plain annoying.

Let me suggest one more hack — a better one. There's a property called "letter-spacing" in CSS, and it can be used cleverly as follows:

Kung<span style="letter-spacing:-4px;"> </span>fu.

The result looks just like the real thing:
Kung fu. (View the source!)

So, let's call this the "zero-space hack." Deceptive? I don't think a search engine would make a big deal out of a space. Do you?

Looks more like a lousy WYSIWYG editor on a rampage to me.

Tell an amigo:
  • Sphinn
  • Digg
  • Reddit
  • del.icio.us
  • StumbleUpon
  • Facebook



Related posts:
Updated PagerFix Plugin Code For WP 2.1 I upgraded to WordPress 2.1 today, and one of my...
ROTD: Removing CSS Bloat This function, comprised of a simple regular expression, will remove...
Why SEOs Should Use Custom Markup Languages One of the criticisms I have of many CMSes is...
WP HTML Taint Check <? /*Plugin Name: HTMLTaintCheckPlugin URI: http://www.seoegghead.com/Description: Checks for suspicious links in posts. MAKE SURE TO REPLACE YOUR EMAIL ADDRESS IN...
Reddit for WordPress Plugin This is a terribly simple but useful WordPress plugin that...