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Nov
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Site Review: www.pixellogo.com |
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PixelLogo is a graphic-design firm. They author web site templates, corporate identity design, etc. If I had to compare them to another company, I'd say they're more of a real design-firm, but with elements of TemplateMonster as well. They apparently knew enough to hire some SEOs who look like they did quite a few things right, but there are some major architectural issues that remain. Many SEM firms cower in fear when they're faced with the idea of fixing dynamic site elements. This is what I'm going to spend most of my time on here, as the rest of the stuff is boring anyway. So let's get started. First the boring stuff: Their titles are decent, if a little keyword-stuffed, and they're even putting keywords in some URLs; not that that matters so much, but it's a watermark of an SEO. I'm going to recite my usual stuff about how they should blog and that they should add some more copy. They should blog. They should write some more copy for all their products. Pages like this have to go, too. I know this sort of link-exchanging worked awhile ago, and it's not enough to get them a major penalty (otherwise I'd never cite it in good conscience), but it won't do you much good anymore. The Major Mistakes in a nutshell: 1. Titles
2. More Content! 3. Embedded CSS/Javascript 0. Architectural Issues http://www.pixellogo.com/home.php?cat=332&sort=add_date&sort_direction=0&excl=&non_excl=&page=2 Products themselves have URLs like this: http://www.pixellogo.com/product.php?productid=16884&cat=332&page=2 This is problematic for so many reasons. If a product is in K categories, there will already be K duplicates. But let's not stop there. Depending on how it's sorted (see the first URL), the product will appear on different pages, and there will be additional permutations of the URL yielding the same content. I know why they're doing this, but there are better ways. Sessions could be used to store the page that they arrived on. It's not always 100%, but it's better than the duplicate content issues that ensue in this case. The category issue can be solved 3 ways. See this post. It's a great web site as far as usability, but the programmers clearly didn't think about SEO at all. The SEO done for them has been completely ignorant of these site architecture issues. I cover most of this stuff in my php seo book, actually. Link Profile The architectural issues cited above comprise a major theme of my upcoming book, http://www.amazon.com/Professional-Search-Engine-Optimization-PHP/dp/0470100923/. It's going to be released in Feb 2007, but we're taking preorders Related posts: Site Review: www.elitehosts.com Elite Hosts is a smaller full-service web hosting company. If... Free SEO Site Clinic Site Selected (September) The web site for the September SEO site clinic has... Free SEO Site Clinic Sites Selected The sites for the Free SEO Site Clinic are selected! ... Does a Link to an Excluded Page on a Site Have any Link Value? Suppose a webmaster excludes a duplicated page on his site... Free SEO Site Clinic - Get Your Site Reviewed! Once a month, starting this coming month, I will be doing...
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