Search engine optimization is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by the web site developer. Professional Search Engine Optimization with ASP.NET provides developers with the information they need to create and maintain a search engine friendly web site, and avoid common pitfalls that confuse search engine spiders. In short, the architecture of a web site and its presentation techniques can dramatically influence search engine rankings and traffic levels.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you'll apply this knowledge by creating a sample e-commerce catalog.
Based On The Same Well-Received Text As SEO with PHP
And it's not just a patched-together translation, either. Authors Cristian Darie and Jaimie Sirovich rewrote all relevant portions of Professional Search Engine Optimization with PHP from the ground up. The examples are programmed using familiar ASP.NET design patterns, and reusable components are presented for use in your applications. So if you're an ASP.NET programmer and you need to know how to effectively use rewriting tools, implement cloaking and geo-targeting, or just want a good starting point, buy this book!
Table Of Contents:
1. You: Programmer and Search Engine Marketer.
2. A Primer in Basic SEO.
3. Provocative SE-Friendly URLs.
4. Content Relocation and HTTP Status Codes.
5. Duplicate Content.
7. Web Feeds and Social Bookmarking.
8. Black Hat SEO.
10. Link Bait.
11. IP Cloaking, Geo-Targeting, and IP Delivery.
12. Foreign Language SEO.
13. Coping with Technical Issues.
14. Case Study: Building an e-Commerce Catalog.
15. Site Clinic: So You Have a Web Site?
Appendix A. Simple Regular Expressions.
SEO Book Resources:
Errata for 1st Printing (coming soon)