 |  | Search Engine Optimization and Marketing |
Less blah blah, more oomph!The billboard is obsolete on the internet. Getting to the top is easy and quick — if you pay for it. Getting to the top of Google, Yahoo, and MSN's organic, unpaid results may be a far more economical tract long-term. Search engine optimization comprises the processes in search marketing that help to this end. The processes can be broken down into the following areas: 1. Copywriting — writing quality content. 2. Linkbuilding — getting cited by other sources on the internet. It is also essential that the web site is built properly, or that corrections are made to address search marketing-related concerns: 1. SEO Web Site Development 2. SEO Retrofitting SEO Egghead, Inc. can assist in all of these areas. We specialize in all of the various processes in search engine optimization. The difference can be between ranking well, and not ranking at all. Click here for a quote, to see what The Eggheads can do for you. |
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Search engine optimization is not only the job of a marketing staff. It must be considered from a web site's inception and throughout its lifetime by the web site developer. Professional Search Engine Optimization with PHP provides developers with the information they need to create and maintain a search engine friendly web site, and avoid common pitfalls that confuse search engine spiders. The book discusses in depth how to to facilitate site spidering, and discusses the various technologies and services that can be leveraged for site promotion.
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