Writing copy that ranks

Raking the money in is easy — if you're a charismatic televangelist. For everyone else it takes painstaking effort and investment. To create a successful web site, one must invest in content written by a skilled copywriter. Content is the dish of choice for the search engine, which, in turn, monetizes your content in exchange for traffic. High-quality content may also garner links over time, contributing to higher rankings and even more traffic.

Effective copywriting for the web requires the fusion of persuasion and technical skill. The copywriter must perform key phrase research for the particular topic so that he writes using the particular jargon that people — your potential clients, are searching for. The copywriter must also find creative ways to inject the relevant key phrases in to copy, but not make it read that way. That, combined with link-building will contribute to high rankings for those key phrases.

We offer some tips in our online articles:

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You may also find Jaimie Sirovich's articles in the Fall 2006 and Spring 2007 issues of the Search Marketing Standard.

SEO Egghead, Inc. does copywriting on an hourly basis starting at $35/hour. Click here to request a quote.