Links provide structure and provide both implicit and explicit information in the aggregate. For example, if a web page is linked from many web sites, it may imply that it is a more important page than one that has fewer incoming links. Moreover, if the anchor text of those links contains the word "cookie," this indicates to search engines that the cited page is about cookies. Links assign value to web pages, as well as a web site collectively, and thusly have a fundamental role in search engine optimization and marketing. Link equity, therefore, is defined as the equity, or value, transferred to another URL by a particular link. However, all links are not created equal, and search engines are keen to devalue links that look contrived or valueless. Automated systems and various algorithms seek out such attempts of artificial manipulation, and may result in decreased rankings or even the exclusion of an entire web site.
Real Results — No Magic
There is no magical quick fix. Many SEO firms will post links pervasively in spammy computer-generated articles on a network of web sites they own. This may work from time-to-time, but it is often trivially detected and may contribute to the detriment of your company. We practice ethical SEM techniques that will help our clients in the long term with minimal risk. We do not promise turnkey miracles — rather, we promise results over time and a certain standard of ethics. We have our bag of tricks, though; and rest assured we can help you get to the top. SEO Egghead, Inc. does link building on a custom basis for select clients in non-competing industries.
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