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Micro Analytics and 'How To' Examples

Some simple tools to extract referrer information and such ...

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SEO Egghead is a web development firm dedicated to creating custom, search engine optimized web site applications. We specialize in eCommerce and content management web sites that not only render information beautifully to the human, but also satisfy the "third browser" — the search engine. To us, search engines are people too. Click here to talk to us. We'd love to help! 		X

Copy the following program to your PHP application folder.



Example Use:


$CFG->baseurl = 'http://mydomain.com'; // no trailing slash.
setSEReferrer(); // set referring information.
/* Then you may call getSEReferrer|getSEReferrerLandingURL|getSEReferrerDomain|getSEReferrerKeyphrase @ some point */
// Or for Google Analytics --
if ($utm_source = getSEQueryParam($row['referrer_landing_url'], 'utm_source')) $utm[] = "utm_source: $utm_source";



<?
    
    $CFG->baseurl = 'http://mydomain.com'; // no trailing slash.
    setSEReferrer(); // set referring information.

    /* Then you may call
    getSEReferrer|getSEReferrerLandingURL|getSEReferrerDomain|getSEReferrerKeyphrase */
    
    function setSEReferrer()
    {
        global $CFG;
        
        if (!$_SESSION['_referrer'] && $_SERVER['HTTP_REFERER'] &&
            !stristr(getSEReferrerDomain($_SERVER['HTTP_REFERER']),
            getSEReferrerDomain($CFG->baseurl))) {
            $_SESSION['_referrer'] = $_SERVER['HTTP_REFERER'];
            $_SESSION['_referrer_landing_url'] = $_SERVER['REQUEST_URI'];
        }
    }

    function getSEReferrer($session_data = '')
    {
        if (!$session_data) $session_data = $_SESSION;
        return $session_data['_referrer'];
    }
    
    function getSEReferrerLandingURL($session_data = '')
    {
        if (!$session_data) $session_data = $_SESSION;
        return $session_data['_referrer_landing_url'];
    }
    
    function getSEReferrerDomain($referer = '')
    {
        if (!$referer) $referer = getSEReferrer();
        $tmp = parse_url($referer);
        return $tmp['host'];
    }
    
    function getSEReferrerKeyphrase($referer = '')
    {
        if (!$referer) $referer = getSEReferrer();
        
        if (
           preg_match('/www\.google.*/i', $referer)
        || preg_match('/search\.atomz.*/i', $referer)
        || preg_match('/search\.(msn|live).*/i', $referer)
        || preg_match('/(shopping\.)?search\.yahoo.*/i', $referer)
        || preg_match('/msxml\.excite\.com/i', $referer)
        || preg_match('/search\.lycos\.com/i', $referer)
        || preg_match('/www\.alltheweb\.com/i', $referer)
        || preg_match('/search\.(.*\.)?aol\.com/i', $referer)
        || preg_match('/search\.iwon\.com/i', $referer)
        || preg_match('/ask\.com/i', $referer)
        || preg_match('/search\.comcast\.net/i', $referer)
        || preg_match('/search\.bearshare\.com/i', $referer)
        || preg_match('/search\.cometsystems\.com/i', $referer)
        || preg_match('/www\.hotbot\.com/i', $referer)
        || preg_match('/www\.overture\.com/i', $referer)
        || preg_match('/www\.metacrawler\.com/i', $referer)
        || preg_match('/search\.netscape\.com/i', $referer)
        || preg_match('/www\.looksmart\.com/i', $referer)
        || preg_match('/go\.google\.com/i', $referer)
        || preg_match('/dpxml\.webcrawler\.com/i', $referer)
        || preg_match('/search\.earthlink\.net/i', $referer)
        || preg_match('/search\.viewpoint\.com/i', $referer)
        || preg_match('/www\.mamma\.com/i', $referer)
        || preg_match('/wisenut\.com/i', $referer)
        || preg_match('/home\.bellsouth\.net\/s\/s\.dll/i', $referer)
        || preg_match('/www\.ask\.co\.uk/i', $referer)
        || preg_match('/search\.myway\.com/i', $referer)
        || preg_match('/www\.local\.com/i', $referer)
        || preg_match('/goodsearch\.com/i', $referer)
        || preg_match('/mypoints\.com/i', $referer)
        || preg_match('/www\.bing\.com/i', $referer)
        ) {
        
            $tmp = parse_url($referer);
            $tmp2 = parseQueryString($tmp['query']);
            
            if (preg_match(
            '/(www\.google.*)|(search\.(.*\.)?aol\.com)|(search\.(msn|live).*)|(www\.alltheweb\.com)|(ask\.com)|(search\.comcast\.net)|(search\.bearshare\.com)|(go\.google\.com)|(search\.earthlink\.net)|(wisenut\.com)|(mypoints\.com)|(www\.bing\.com)/i', $referer))
                $return = ($tmp2["q"] ? $tmp2["q"] : $tmp2["query"]);
            elseif(preg_match('/www\.ask\.co\.uk/i', $referer))
                $return = $tmp2["ask"];
            elseif(preg_match('/search\.atomz.*/i', $referer))
                $return = $tmp2["sp-q"];
            elseif(preg_match('/(shopping\.)?search\.yahoo.*/i', $referer))
                $return = $tmp2["p"];
            elseif(preg_match('/(msxml\.excite\.com)|(www\.metacrawler\.com)|(dpxml\.webcrawler\.com)/i', $referer))
                $return = $tmp2["qkw"];
            elseif(preg_match(
            '/(search\.lycos\.com)|(www\.hotbot\.com)|(search\.netscape\.com)|(search\.mamma\.com)/i', $referer))
                $return = $tmp2["query"];
            elseif(preg_match('/(search\.iwon\.com)|(search\.myway\.com)/i', $referer))
                $return = $tmp2["searchfor"];
            elseif(preg_match('/(search\.cometsystems\.com)/i', $referer))
                $return = $tmp2["qry"];
            elseif(preg_match('/(www\.overture\.com)|(goodsearch\.com)/i', $referer))
                $return = ($tmp2["Keywords"] ? $tmp2["Keywords"] : $tmp2["keywords"]);
            elseif(preg_match('/www\.local\.com/i', $referer))
                $return = $tmp2["keyword"];
            elseif(preg_match('/www\.looksmart\.com/i', $referer))
                $return = $tmp2["key"];
            elseif(preg_match('/search\.viewpoint\.com/i', $referer))
                $return = $tmp2["k"];
            elseif(preg_match('/home\.bellsouth\.net\/s\/s\.dll/i', $referer))
                $return = $tmp2["string"];

            return $return;
            
        } else {
            
            return '';
            
        }

    }
    
    function getSEQueryParam($str, $name = '')
    {
        if (preg_match("#.*?[?]?([^?]*)$#", $str, $matches)) $str = $matches[1];
        
        $tmp = array();
        parse_str($str, $tmp);
        
        if (strlen($name) > 0) return $tmp[$name];
        else return $tmp;
    }    
    
?>


Example Screenshots:







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